Yuriy Nikitin launches a new label, STATE of LOVE, aiming to open opportunities for Ukrainian talent on the international stage and convey the message “Ukraine is love” through music and culture.<\/p>\n\n\n\n
The mamamusic company, founded by the famous producer Yuriy Nikitin, is celebrating its 25th anniversary. As part of this anniversary, Nikitin decided not to change the existing brand but to expand its activities by creating a new label, STATE of LOVE. This is not only a musical project, but also a platform for promoting Ukrainian artists and creative personalities on the world stage.<\/p>\n\n\n\n
The label appeared on November 1, 2024, after a year of Nikitin’s work on the strategic concept and team formation. Now he is ready to present this project to a broader audience.<\/p>\n\n\n\n
\u2014 Today, the world perceives Ukrainians as strong personalities. But few people know about our creativity and cultural richness. And now it’s time to change the perception – “Ukraine is love.” It is for this purpose that I founded STATE of LOVE, striving to change the worldview of the environment about Ukrainians through high-quality music and meaningful content, Nikitin noted.<\/p>\n\n\n\n
One of the label’s central elements will be a musical formation with the same name \u2014 STATE of LOVE. It will be distinguished by a unique format: the composition of the participants will change from song to song. Artists from diverse genres, ages, and levels of popularity will participate in the project, creating a dynamic, diverse musical group. However, each composition will remain an integral part of the Ukrainian cultural code.<\/p>\n\n\n\n
\u2014 We intend to create music that will be in demand and understandable in different parts of the world, while maintaining a Ukrainian sound. We are already negotiating with partners from the international entertainment industry who are ready to support our label. Interest in Ukrainian music is growing, and I strive to help artists enter the global stage, Nikitin emphasized.<\/p>\n\n\n\n
The STATE of LOVE team has ambitious plans, including large-scale shows on prominent stages around the world, the development of helpful content for artists, and popular joint projects. All community members will unite under the slogan “Ukraine is love”.<\/p>\n\n\n\n
Yuriy Nikitin also appealed to Ukrainian performers, composers, and songwriters who share the project’s values. They can send their tracks for the opportunity to become part of the global musical movement.<\/p>\n\n\n\n
Additionally, ANNA MANU recently presented the song “Don’t trample my love” in collaboration with Oleksandr Ponomarev, which has already been performed at concerts in Lviv, Ternopil, and Lutsk, and its video conveys an important message: to appreciate love even in difficult moments.<\/p>\n","protected":false},"excerpt":{"rendered":"
Yuriy Nikitin launches a new label, STATE of LOVE, aiming to open opportunities for Ukrainian talent on the international stage and convey the message “Ukraine is love” through music and culture. The mamamusic company, founded by the famous producer Yuriy Nikitin, is celebrating its 25th anniversary. As part of this anniversary, Nikitin decided not to […]<\/p>\n","protected":false},"author":14,"featured_media":23856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n