{"id":23894,"date":"2025-11-14T01:55:55","date_gmt":"2025-11-13T23:55:55","guid":{"rendered":"https:\/\/rezonans.com.ua\/?p=23894"},"modified":"2025-11-29T21:18:13","modified_gmt":"2025-11-29T19:18:13","slug":"ukraintsi-vidmovliaiutsia-vid-pokupok-na-znyzhkakh-u-chornu-p-iatnytsiu","status":"publish","type":"post","link":"https:\/\/rezonans.com.ua\/en\/news\/23894-ukraintsi-vidmovliaiutsia-vid-pokupok-na-znyzhkakh-u-chornu-p-iatnytsiu\/","title":{"rendered":"Ukrainians refuse to shop at discounts on Black Friday"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Black Friday will start in Ukraine and the world in the near future. In 2025, this day will be celebrated <\/span><strong><span data-preserver-spaces=\"true\">on November 28<\/span><\/strong><span data-preserver-spaces=\"true\">, but promotions and discounts will start a few days earlier.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">According to a Rakuten Viber survey, most Ukrainians do not plan to make purchases during this year&#8217;s Black Friday. 83% of respondents said they would not take advantage of discounts, and 64% expressed distrust in the honesty of such promotions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">About 18 thousand people took part in the study. Only 3% of respondents intend to spend more than last year, while 6% plan to spend less. Another 8% want to keep their budget at the same level. Interestingly, 19% of respondents who previously bought discounted goods now do not plan to make any purchases. Moreover, 64% of respondents have never made purchases on Black Friday, as they do not believe in the reality of such discounts. This indicator has remained unchanged since 2024.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Among those who still expect discounts, the most popular products remain clothing and footwear &#8211; 39% of respondents plan to buy them. The top three most popular products also include home appliances (12%), gadgets (10%), and children&#8217;s products (8%).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, interest in food and alcoholic beverages has decreased significantly: only 5% of respondents plan to buy them this year, compared to 13% in 2024.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Only 2% of respondents plan to buy car products and service subscriptions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Earlier, it was reported that it is better to install a Christmas tree in December so that 2026 becomes the happiest year of one&#8217;s life.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Also, news was recently published about new rules for drivers on highways regarding fines for violations.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In addition, high boots are back in fashion: which combinations will make you look stylish, and which can ruin your appearance.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday will start in Ukraine and the world in the near future. In 2025, this day will be celebrated on November 28, but promotions and discounts will start a few days earlier. According to a Rakuten Viber survey, most Ukrainians do not plan to make purchases during this year&#8217;s Black Friday. 83% of respondents [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":23897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ukrainians refuse to shop at discounts on Black Friday<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rezonans.com.ua\/en\/news\/23894-ukraintsi-vidmovliaiutsia-vid-pokupok-na-znyzhkakh-u-chornu-p-iatnytsiu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"uk\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ukrainians refuse to shop at discounts on Black Friday\" \/>\n<meta property=\"og:description\" content=\"Black Friday will start in Ukraine and the world in the near future. In 2025, this day will be celebrated on November 28, but promotions and discounts will start a few days earlier. 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