Ukrainians are actively participating in the global Black Friday sales trend. Marketplace Rozetka conducted a study to find out what users actually buy at this time.<\/p>\n
Before the promotion begins, consumers often plan to purchase smartphones, laptops, headphones, children’s construction sets, and power banks. However, this year’s actual purchases turned out to be different. In 2024, along with technology, the most popular items were cat food, alcohol, cables, adapters, and New Year’s gifts.<\/p>\n
During the sale, Rozetka sold goods for symbolic amounts – for example, auto parts and small household items.<\/p>\n
Among the most significant purchases of the year was an MSI Titan gaming laptop, purchased for UAH 284,475, and in second place was a Samsung TV, which cost about UAH 280,000.<\/p>\n
The most active buyers live in Kyiv, Kyiv region, Odessa, Lviv, and Dnipro. In these cities, cat food, New Year’s gifts, alcohol, coffee, and toothpaste were the most purchased.<\/p>\n
Despite growing interest in local manufacturers, during “Black Friday,” the share of Ukrainian goods in sales remained unchanged. Consumers continue to prefer familiar categories, particularly appliances, cosmetics, and household goods.<\/p>\n
Forecasts for 2025 indicate that practical things will remain among the most popular goods. Demand is expected for pet products, household items, seasonal gifts, charging stations, power banks, generators, and batteries. Appliances will remain on the wish lists, but preference will be given to accessories.<\/p>\n
Experts advise creating wish lists in advance, monitoring prices, and acting quickly, because the most significant discounts usually apply only in the first hours of a promotion.<\/p>\n
Read also: in which professions will Ukrainians earn the highest salaries in 2025?<\/p>\n","protected":false},"excerpt":{"rendered":"
Ukrainians are actively participating in the global Black Friday sales trend. Marketplace Rozetka conducted a study to find out what users actually buy at this time. Before the promotion begins, consumers often plan to purchase smartphones, laptops, headphones, children’s construction sets, and power banks. However, this year’s actual purchases turned out to be different. In […]<\/p>\n","protected":false},"author":14,"featured_media":24815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n