Indian film studios are actively introducing artificial intelligence into the production of films and TV series, which allows them to reduce costs, speed up filming and dub content in dozens of languages. While Hollywood is experiencing restrictions due to union regulations, India is boldly experimenting with technology, seeking a balance between efficiency and creativity.<\/p>\n
According to Reuters, India, the world’s leader in the number of films released, is entering a new phase of film production. The Bengaluru-based Collective Artists Network is already implementing projects using artificial intelligence, basing them on Hindu mythology, and using tools to create digital characters and full scene generation.<\/p>\n
Indian film studios are applying AI not in a piecemeal manner, but as a systematic approach. This technology is used to create commercial films, dub films in different languages \u200b\u200b\u200b\u200band even re-release old films with new endings.<\/p>\n
This is all because audience preferences are changing, costs are rising, and the number of cinemagoers has decreased since 2019. In such conditions, artificial intelligence promises significant savings for studios – for certain genres, this can be up to 80% of the usual costs, and production can be reduced by up to four times.<\/p>\n
Among the experiments noted is a new version of the film “Madly in Love” (Raanjhanaa), in which the tragic ending was changed to a happier one thanks to AI. The move caused controversy, but the film was given a new lease of life and commercial success. This prompted catalog owners to look more carefully at old films as potential sources of new versions using AI.<\/p>\n
Dubbing has also become an important area for Indian studios, given the 22 official languages \u200b\u200b\u200b\u200band numerous dialects. AI is now able to synchronize voices and lip movements while maintaining naturalness, which makes the technology more appealing to a wider audience, unlike fully generated films, which viewers often react negatively to.<\/p>\n","protected":false},"excerpt":{"rendered":"
Indian film studios are actively introducing artificial intelligence into the production of films and TV series, which allows them to reduce costs, speed up filming and dub content in dozens of languages. While Hollywood is experiencing restrictions due to union regulations, India is boldly experimenting with technology, seeking a balance between efficiency and creativity. According […]<\/p>\n","protected":false},"author":14,"featured_media":34415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-34412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n