Shakira launches hair care line that reflects her personal transformation

Shakira, the famous Colombian singer, continues to develop her business initiatives, occupying one of the leading positions among successful women of today.

She announced the launch of her new brand, Isima, which offers a line of hair care products. The venture draws inspiration from her unique style, where hairstyle changes symbolize her transformations. Now the artist seeks to share her experience with other women.

The name Isima presumably comes from Spanish and alludes to the suffix ísima, which emphasizes the highest quality.

The launch of Shakira’s new brand follows a global trend in which celebrities create their own hair cosmetics lines. Rihanna, Beyonce, Blake Lively, and Jennifer Aniston have already had successful collections.

Shakira’s motto, “Women Don’t Cry Anymore, Women Earn,” which she adopted in 2023, not only became the theme of her album and tour but also serves as motivation for new business tasks.

Shakira’s musical career continues to flourish, but the artist is not limited to this. After a successful tour, she entered a new direction – creating a hair care line, Isima. The announcement, published in her profile, caused a significant resonance among a large audience.

The publications show how Shakira’s images have changed throughout her career: from blond curls to dark hair, from smooth styling to lush curls. These transformations are not only fashion experiments, but also reflect her inner experiences and life stages.

The new venture aims to help women care for themselves and their appearance. Although the specifics of the products have not yet been revealed, it is known that Isima will focus on the quality and health of hair. The brand’s official Instagram account, which promotes itself with the motto “More is better”, has already gained tens of thousands of followers and thousands of likes even before the line’s release.

The meaning of the name Isima remains uncertain at the moment. Still, given the features of the Spanish language, it can be assumed that it is associated with enhancing beauty and uniqueness, similar to bellísima, which translates as “extremely beautiful”.

Fans are actively discussing the possible range of Isima. Some believe that the line will include hair dyes, others are waiting for products for restoration after dyeing and styling, and there is also a version about the inclusion of products for the care of curly hair.