Summer in Gucci style: Daisy Edgar-Jones presents a new collection
Imagine this: a boat gently gliding across the calm sea, the sun softly warming your skin, and the air filled with sweet tranquility. In this enchanting scene appears Daisy Edgar-Jones, looking like a character straight out of classic Italian cinema, dressed in pieces from the new Gucci Lido collection. She’s not just an actress — she is the face of the brand, embodying this season’s Mediterranean chic. Beside her are David Johnson and Alesha Schneider. All three look as if they’ve casually ended up on a summer getaway where all you need are sunglasses, a woven Bamboo 1947 bag, and a carefree spirit to enjoy the moment.
The Gucci Lido collection invites you to slow down the pace of life. These pieces are made not just to be worn, but to be lived in. GG monogram denim, faded as if under the Italian sun, and swimsuits reminiscent of 1960s cinema evoke a sense of nostalgia. Striped shirts feel like the ones you could borrow from a lover and tie around your waist.
The looks are completed with iconic accessories: GG Marmont, Softbit, Bamboo 1947, Gigi suede loafers, and jewelry adorned with the brand’s signature symbols. Every element in this collection is a thoughtful touch to the canvas of your perfect summer.
Read also: Puff sleeves, dumpling bags, and gelato: Chanel unveils its cruise collection at a 16th-century villa on Lake Como.
