Oleksiy Birchak on the New York Standard in B2B Sales: How to Make Them Predictable and Scalable

The US market is characterized by uneven competitiveness, where mistakes in strategy can lead to severe financial losses. A systematic and professional approach to the sales process is essential for successful growth.

In an environment of high competition, Oleksiy Birchak works as a B2B sales specialist, author of the book “The Advantage in Negotiations”, and a mentor to businesses seeking to enter the American market. He currently lives in New York, observing market changes and helping companies to create sustainable structures for scalable sales organizations.

Oleksiy notes that the term “New York Sales Standard” embodies a business philosophy focused on the highest level of competition. Chaos has no place in New York, and success can only be achieved with a serious approach to understanding and preparing for the market. Business in this context must function as clearly as the infrastructure of a metropolis, ensuring speed and consistency.

When an entrepreneur is faced with chaos in the sales department, Oleksiy begins by analyzing customers and product value. He emphasizes the importance of clearly defining the target audience (ICP) and building a structured sales process, which consists of several stages: from defining goals to analyzing results.

Oleksiy also consults not only companies, but also individual entrepreneurs on the Intro platform. He is often approached with specific requests about organizing sales departments and building systems that allow achieving results in cold sales. He systematizes a strategic approach, starting from positioning and ending with the team structure.

When asked about examples of successful projects, Oleksiy mentions the Uniqa Dental company, where the BRIDGE methodology was implemented to shorten the deal cycle significantly. Another interesting example is cooperation with Kulik System, where a system for reaching corporate clients was set up.

The Intro platform provides practical advice that also demonstrates the effectiveness of a systematic approach. One entrepreneur rewrote his strategy in just an hour, which yielded results in the form of his first sales.

Concluding his interview, Oleksiy emphasizes three main aspects that should be paid attention to to achieve the “New York standard of sales”: clarity of goals, turning chaos into a manageable system, and thinking about scalability. He believes that by adhering to these principles, a business turns into a stable growth tool that provides a competitive advantage.