YouTube has allocated $8 billion to support the US music industry during the year

YouTube announced a new financial record: the platform paid out more than $8 billion to the US music industry in a single year. This period covers July 2024 to July 2025.

YouTube’s head of global music, Lior Cohen, noted that this result confirms the effectiveness of their business model, which combines advertising and subscriptions. He emphasized that this amount is not a limit, but just another step towards long-term support for artists, authors, and publishers around the world. Cohen announced these achievements during his speech at the Billboard Latin Music Week event.

This year’s payout exceeded previous years: in 2022, $6 billion was recorded, and in 2021, $4 billion. YouTube’s statement became relevant after Spotify announced $10 billion in payments for 2024, up from $9 billion in 2023.

It should be noted that payments are distributed not only among artists but also among labels, publishers, and authors of musical works. YouTube also explained that revenue growth is due to the effectiveness of its monetization model, which includes advertising and subscriptions. The platform currently has over 125 million Music and Premium users worldwide, including those on free-trial periods. 2 billion registered viewers watch music content every month.

A message on the company’s official blog states that with the expansion of their global presence, new opportunities open up for artists to build a stable career and find their audience on YouTube. YouTube currently operates in over 100 countries and supports 80 languages.

Additionally, during the last Made on YouTube event, it was announced that, over the past four years, content creators, artists, and media recipients have received over $100 billion.