Britney Spears sold her hits: the artist said goodbye to fame for hundreds of millions
In a move that could be the subject of a gripping film, Britney Spears has announced the sale of her music catalog to Primary Wave. Various news sources, including TMZ, Reuters, Rolling Stone, and the BBC, reported this.
What happened?
The pop star, who rose to fame 27 years ago with the hit “Baby One More Time,” has decided to transfer the rights to her music to Primary Wave. The deal was signed on December 30, 2025, and covers Britney’s rights to her songs, including royalties and publishing fees.
How much is the deal worth?
Although the exact amount of the deal was not disclosed, sources familiar with the matter estimate it to be around $200 million. That’s a significant sum, considering it far exceeds what Justin Bieber received for his catalog in 2023.
The deal is one of the largest music rights deals in history involving Y2K stars. Primary Wave already owns parts of the catalogs of legends like Whitney Houston, Prince, and Bob Marley.
Why is this important?
A symbol of the era: Musicians of the past are actively monetizing their iconic songs, receiving large advances in exchange for meager per-play payments in the future.
Career outlook: Britney has no plans to return to the big screen in the US, so this deal looks like a significant step in her life outside the music business.
Financial independence: After a long conservatorship that ended in 2021, the right to dispose of her own catalog has become a symbol of control, even if she decides to sell it.
What’s next?
Now, Primary Wave will collect revenue from streaming, film, and advertising, remix licensing, and other commercial uses of these songs, which once defined pop culture in the late 90s and 2000s.
As a reminder, Britney Spears recently spoke out about her personal life after her ex-husband Kevin Federline’s shocking statements, saying, “I’ve had enough.” It was also previously reported that she is starting a new business venture that will no longer prioritize music.
