Dasha Kvitkova, sports and charity: how the ”Kvitkova Training” took place in Kyiv
On Kyiv Day, the second annual “Kvitkova Training” took place in the parking lot of the Blockbuster Mall shopping mall. It was a sports and charity event organized by influencer Dasha Kvitkova. This event drew approximately 2,000 participants and became a significant fundraising campaign to support the treatment of children who have cancer, wards of the “Tabletochka” foundation. As a result of the event, more than 800 thousand hryvnias were raised.
A team of four professional trainers trained Dasha. Among the participants were supporters of a healthy lifestyle, Ukrainian celebrities, and active residents of the capital.
As part of the event, the PUMA brand presented the “Kvitkova’s Choice” collection – sportswear that Dasha chose to create stylish looks. Participants had the opportunity to personalize their clothes right in the store, and everyone who purchased an outfit marked “Kvitkova’s Choice” became eligible for a drawing for gifts from PUMA and the influencer.
“It combines comfort, style, and meaning. I chose things that I love and wear, leaving in the collection those models that have already become part of my wardrobe,” shared Kvitkova.
Dasha also talked about her attitude to sports:
“Sport is a complex of different aspects: physical and mental health, discipline. It helps to clear thoughts and restore yourself, becoming a part of my life,” she noted.
The event was hosted by Timur Miroshnychenko and Natalie Solonik, whose energetic performances made the training feel like a real show. They also spoke about the importance of sports and charity.
“With age, you realize that sports are important not only for fitness – they improve the quality of life. In the current conditions, it also serves as a way to release emotions that interfere,” Timur emphasized.
Natalie added:
“It’s a certain lifestyle. Sports embrace the beauty of the inner world, mental balance, and physical strength.”
This event has already become a good tradition, and the organizers plan to hold it annually. The goal of the event is to promote a healthy lifestyle and unite people around good causes.
All funds raised during the “Flower Training” were transferred to the “Tabletochka” charity fund to support children who fight cancer every day. Everyone who joined the event left their mark on this vital cause.
In parallel, the Next Level Business 2.0 forum was held at the Kyiv IQ business center. On this platform, entrepreneurs, investors, and strategists gathered to change the rules of the game in business jointly.
