Jude Bellingham and Callum Turner front Louis Vuitton’s Spring-Summer 2026 campaign

Louis Vuitton has unveiled a new campaign for its pre-spring 2026 men’s collection, which has already stirred up brand fans. The shooting featured footballer Jude Bellingham and actor Callum Turner, accompanied by cute dogs – corgis, collies, and spaniels.

The photos feature typically British landscapes: manicured gardens, old estates, a convertible with a soft top, and the well-maintained style of Louis Vuitton. The new fashion line reflects the concept of “refined coziness” – sophisticated comfort, where the London cut is combined with relaxed streetwear.

Louis Vuitton Men’s Creative Director Pharrell Williams said, “Jude and Callum are the embodiment of the modern traveler. We drew inspiration from British charm and timeless elegance. We wanted to create a man who effortlessly travels across time and continents, combining the curiosity and sophistication that are the foundation of Louis Vuitton’s DNA.”

The collection features elements of classic English tailoring, including Prince of Wales check jackets with the LV monogram, classic herringbone wool coats, and three-piece suits in virgin wool. Also added are knitted pullovers with collars, tweed blouson jackets, and quilted vests, all featuring a revived Monogram Surplus pattern.

Pharrell reinterprets traditional British motifs in his own style, combining tweed with nylon and Savile Row heritage with streetwear elements. Evening looks strike a perfect balance between elegance and comfort, with loose jackets, soft wool trousers, and silk shirts layered over voluminous sweaters.

Particular attention is paid to accessories, including LV Tilted sneakers and a new line of pet products: suitcases, collars, and carriers inspired by the fashion house’s historical luggage collections.